💰 Sponsorship Rate Calculator
Stop guessing what to charge brands. Get a data-backed rate range for a sponsored post based on your platform, following and engagement.
Track every dollar you earn — free
Creator Money OS brings your affiliate income, ad revenue, sponsorships and product sales into one dashboard, with goals and tax set-asides. Free to start.
Get started free →About this tool
"How much should I charge?" is the question every creator agonises over — quote too low and you leave money on the table, too high and you lose the deal. There's no official rate card, but there are sound benchmarks: a common baseline is roughly $10 per 1,000 Instagram followers, more for YouTube and TikTok, adjusted heavily by engagement. This calculator applies those benchmarks to your platform, following and engagement rate to give you a defensible range to quote — then it's yours to negotiate up with usage rights, exclusivity and extra deliverables.
How to use it
- Pick your platformRates differ a lot between Instagram, TikTok, YouTube and X.
- Enter followers & engagementEngagement rate matters more than raw follower count.
- Get your rangeQuote the top of the range first and negotiate from there.
Frequently asked questions
How much should I charge for a sponsored post?
A common baseline is ~$10 per 1,000 followers on Instagram, more on YouTube/TikTok, then adjusted for engagement and deliverables. This tool gives you a specific range.
Why does engagement matter so much?
Brands pay for attention, not vanity numbers. A smaller, highly-engaged audience often out-earns a large passive one.
Is this calculator free?
Yes — free, no signup, runs in your browser.